Wilderness: Our Common Heritage
Washington, some 3 million acres of pristine public land are not
protected as Wilderness, and could be logged, mined, grazed, or
cut up by off-road vehicle use. The Wild Washington Campaign, made
up of 40 conservation and outdoor organizations, wanted to build
a diverse support base for protecting these remaining pristine areas.
The organizations needed a way to cross the rural/urban divide and
reach soccer moms in Seattle as well as rural residents in eastern
Washington. These supporters would get involved in the Campaign,
if only they knew what was at stake.
Wild Washington Campaign asked Green Fire to partner with them to
produce an effective outreach video program that would help them
reach these audiences. Green Fire created a program that highlighted
the values people on both sides of the state associate with wilderness
protection: clean water, open space, a legacy for our children,
and spiritual connections. The program features conservative opinion
leaders from rural Washington. Green Fire determined that this would
have the strongest impact on viewers, and motivate them to lend
their support to protecting Washingtons wild areas as Wilderness.
its completion in 1998, more than 4,000 copies of Washington
Wilderness are in use across the state. Thousands of public
presentations have been made to business leaders, community groups,
congressional staff and representatives, and reporters. The video
program is helping the Campaign build the diverse support it needs
to move ahead with wilderness protection.
Leary, the Campaigns director was involved throughout the
production process. He says, "One of Green Fires most
impressive traits is their commitment to the art of grassroots organizing
and their understanding of how communication tools must fit a campaigns
goal, strategy, and target audiences. They helped us focus on message
and to identify most appropriate spokespersons for our target audience."
a recent Rotary presentation the pillars of society were there,
leaders in the business and civic community, very conservative audience.
I showed the video, and it is bullet proof with this
crowd. Its very versatile. It can be used just as easily to
talk to Seattle soccer moms, or retired people in Yakima, or a resident
in Spokane. And thats very important." Jon Owen,
Wild Washington Campaign.