Green Fire media tools change the climate, and shape the debate.
than any other resource we have, the video helped us to make this a national
issue, with the public, congress, and media. The video Green Fire produced
on restoring Northwest salmon has enabled us to communicate in a very
compelling, engaging, and direct way with people all over the country."
"Beyond Borders: Wildlands of the Northern Rockies" helped the Alliance for the Wild Rockies propel the theory of conservation biology from obscurity and radicalism to a viable, and now standard, model for bioregional-based wilderness protection. 6,000 copies of this enduring program are steadily building support for protecting wildlife such as grizzlies and wolves by means of linking critical habitat for a large, contiguous network.
In the mid-1990s two Green Fire videos: "Logs, Lies, and Videotape" and "Troubled Waters" featured never before seen footage that exposed the clearcutting and mismanagement of national forests. This disturbing footage along with images showing citizen outrage at the rollback of environmental laws was widely distributed to the public, media, and policymakers and helped mobilize public outcry. 130 organizations across the country enlisted tens of thousands of individuals to demand environmental regulations be upheld.