In the information age, video coverage is key to framing the issue.
nothing more motivating when youre trying to explain to people why
they should help to protect a beautiful and valuable natural resource
than to show them, in living images, the place itself: its form,
its bounty and inspiration. By my calculations, over 30 television
stations have used the footage. The availability of the excellent footage
not only assisted reporters with their stories; it also helps us sell
the story to them. "
Providing video footage (B-Roll) at opportune times for media use is a cornerstone of Green Fire work:
Fire played a critical role in the Heritage Forest Campaign by providing
ancient forest and ancient forest destruction B-roll footage to the campaign:
footage that no one else can provide. Theres no doubt that Green
Fires B-roll footage made for better TV coverage on the roadless
Green Fire footage travels around the globe and has appeared in hundreds of media markets on network news, PBS, "60 Minutes," The News Hour with Jim Lehrer, MTV News, NHK Japan, Norway Public TV, and satellite feeds. Rare environmental footage continues to put pressure on decisionmakers the world over.